Vintage JCPenney Catalogs
Original scans were uploaded as PDFs to the Internet Archive by wishbookweb. PDFs are not ideal for preserving photographs and retaining their original quality. I converted the pages here to PNGs (600 DPI) and cleaned them up using noise reduction, sharpening, and healing tools. Lightweight color grading was applied to reverse the aged yellowing paper and achieve a white balance.
The 1960's
1966 - Fall and Winter Catalog
The 1970's
The 1980's
The 1990's
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Fair use is a use permitted by copyright statute that might otherwise be infringing.
All rights and credit go directly to its rightful owners. No copyright infringement is intended.